https://isabelxintaldrukker.com Isabel X Drukker Copywriter Tue, 11 Jul 2023 19:03:58 +0000 https://isabelxintaldrukker.com en https://isabelxintaldrukker.com/The-Strong-National-Museum-of-Play Tue, 11 Jul 2023 19:03:58 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/The-Strong-National-Museum-of-Play The Strong National Museum of Play🏆 Gold Jay Chiat Award 2024 🏆 🏆 Ads of the World Feature 2023 🏆 Have you heard the good news? It’s the Best Day Ever at The Strong National Museum of Play! INSIGHT When you’re a kid, it’s not about the destination. It’s about the boring car ride it takes to get there. BIG IDEA Help kids play the way by sprinkling popular routes to The Strong with spectacular billboards. art director: Danielle Smith<img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a7c7894899bf507368031921e9bd627374b86bfe0650ba67decd85eb47a81cd1/-insituSTRONG_OOH_OREGONTRAIL.png" data-mid="184795038" border="0" src="https://freight.cargo.site/w/1000/i/a7c7894899bf507368031921e9bd627374b86bfe0650ba67decd85eb47a81cd1/-insituSTRONG_OOH_OREGONTRAIL.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2bdaa9c168f863bb8732d414826fe24d1aae4f73845bee5ede266f1c16ad3b3e/-insituSTRONG_OOH_BATTLESHIP.png" data-mid="184795033" border="0" src="https://freight.cargo.site/w/1000/i/2bdaa9c168f863bb8732d414826fe24d1aae4f73845bee5ede266f1c16ad3b3e/-insituSTRONG_OOH_BATTLESHIP.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/24cf3e85c4319519256870980ac1d8ed4e062bea1a0b212c76d8627010b3c0ed/-insituSTRONG_OOH_TOYCARS.png" data-mid="184795040" border="0" src="https://freight.cargo.site/w/1000/i/24cf3e85c4319519256870980ac1d8ed4e062bea1a0b212c76d8627010b3c0ed/-insituSTRONG_OOH_TOYCARS.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bbdb21f5e9ad0ad8ffb7fc9c4a3469c95bee3052a408762b6e684bed0b2b86d2/-insituSTRONG_OOH_CRAYONS.png" data-mid="184795035" border="0" src="https://freight.cargo.site/w/1000/i/bbdb21f5e9ad0ad8ffb7fc9c4a3469c95bee3052a408762b6e684bed0b2b86d2/-insituSTRONG_OOH_CRAYONS.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3a7b3dac3e148be32af367d97c32b52cea3ea604d2885344026c464d9cfbbf58/-insituSTRONG_OOH_LITEBRITE.png" data-mid="184795037" border="0" src="https://freight.cargo.site/w/1000/i/3a7b3dac3e148be32af367d97c32b52cea3ea604d2885344026c464d9cfbbf58/-insituSTRONG_OOH_LITEBRITE.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1f8af3f2a7d5fc4a0478b40ee63f0b16fc817d31ec88976206cc9e0958b3374b/-insituSTRONG_OOH_CONNECT4.png" data-mid="184795034" border="0" src="https://freight.cargo.site/w/1000/i/1f8af3f2a7d5fc4a0478b40ee63f0b16fc817d31ec88976206cc9e0958b3374b/-insituSTRONG_OOH_CONNECT4.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e290990689d9bf5a48745079add225d965fca7e470b01328a289c5d3f21447df/-insituSTRONG_OOH_SCRABBLE.png" data-mid="184795039" border="0" src="https://freight.cargo.site/w/1000/i/e290990689d9bf5a48745079add225d965fca7e470b01328a289c5d3f21447df/-insituSTRONG_OOH_SCRABBLE.png" /><img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c1467675f000c0996f108b9c51df1b686e795960344eee22b35cf0004ce397fe/-insituSTRONG_OOH_TWISTER.png" data-mid="184795041" border="0" src="https://freight.cargo.site/w/1000/i/c1467675f000c0996f108b9c51df1b686e795960344eee22b35cf0004ce397fe/-insituSTRONG_OOH_TWISTER.png" /> <img width="2280" height="1280" width_o="2280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/eb205a95f5d1b7eedd0b0eb2f611a3602981c5a3f16a53bd6b1b4329bbe2cf62/-insituSTRONG_OOH_ETCHASKETCH.png" data-mid="184795036" border="0" src="https://freight.cargo.site/w/1000/i/eb205a95f5d1b7eedd0b0eb2f611a3602981c5a3f16a53bd6b1b4329bbe2cf62/-insituSTRONG_OOH_ETCHASKETCH.png" /> RESULTS A 100% decrease in kids asking if they’re there yet! Just kidding. But we covered major routes from surrounding cities and sparked some excitement for the next Best Day Ever. https://isabelxintaldrukker.com/Desktop Mon, 01 May 2023 14:02:00 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/Desktop <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" data-mid="177269617" border="0" alt="Contact" data-caption="Contact" src="https://freight.cargo.site/w/800/i/5977cfeb322a47cb3f6167accb46f7d91624cb41258e4802b8706520c30d3bae/mac.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="The Strong National Museum of Play" data-caption="The Strong National Museum of Play" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="220" height="164" width_o="220" height_o="164" data-src="https://freight.cargo.site/t/original/i/aa9b4a499c92ce5bc3ad61ed48e983cd70b1c9ff2eefa8d9278707e88324e3ca/weed-noweed.gif" data-mid="183627359" border="0" alt="CANNABIS EXPERIENCE - Ace Valley" data-caption="CANNABIS EXPERIENCE - Ace Valley" src="https://freight.cargo.site/w/220/i/aa9b4a499c92ce5bc3ad61ed48e983cd70b1c9ff2eefa8d9278707e88324e3ca/weed-noweed.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/2fbec66775d6f10604be707df035c91bd9748b8debf35dc678c76d40c65e1eea/giphy.gif" data-mid="181581226" border="0" alt="Newhouse.Alum.gif" data-caption="Newhouse.Alum.gif" src="https://freight.cargo.site/w/480/i/2fbec66775d6f10604be707df035c91bd9748b8debf35dc678c76d40c65e1eea/giphy.gif" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Delta Vacations NFTs" data-caption="Delta Vacations NFTs" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Smashburger" data-caption="Smashburger" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="The Mall at Greece Ridge" data-caption="The Mall at Greece Ridge" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="🍔 SMB Loyalty 🍟" data-caption="🍔 SMB Loyalty 🍟" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="1165" height="2334" width_o="1165" height_o="2334" data-src="https://freight.cargo.site/t/original/i/232293892ff90401ff13d01334c7082732e4490e21f1690d6d506715573cb8dd/About-Me.jpeg" data-mid="205603611" border="0" alt="ABOUT ME" data-caption="ABOUT ME" src="https://freight.cargo.site/w/1000/i/232293892ff90401ff13d01334c7082732e4490e21f1690d6d506715573cb8dd/About-Me.jpeg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/4b85a999cf3defefaa36d33e4ad5b9f359e4db1ac051506b1747599ad027bc38/LOGO_transparent.png" data-mid="177438953" border="0" alt="COPYWRITING LOGO_transparent.png" data-caption="COPYWRITING LOGO_transparent.png" src="https://freight.cargo.site/w/400/i/4b85a999cf3defefaa36d33e4ad5b9f359e4db1ac051506b1747599ad027bc38/LOGO_transparent.png" /> <img width="1545" height="2000" width_o="1545" height_o="2000" data-src="https://freight.cargo.site/t/original/i/70eeb8f6e8601c071868123b28e0cf82d046033b90b3e70ce9498602e73d2acf/2024-Resume.png" data-mid="216800365" border="0" src="https://freight.cargo.site/w/1000/i/70eeb8f6e8601c071868123b28e0cf82d046033b90b3e70ce9498602e73d2acf/2024-Resume.png" /> <img width="200" height="550" width_o="200" height_o="550" data-src="https://freight.cargo.site/t/original/i/f81faab70fb82035fc9fd89c6a6cb901044c269cad4169c7194ec51f10c47d6a/gif.gif" data-mid="183288620" border="0" alt="&iquest;Hablamos Corona?" data-caption="¿Hablamos Corona?" src="https://freight.cargo.site/w/200/i/f81faab70fb82035fc9fd89c6a6cb901044c269cad4169c7194ec51f10c47d6a/gif.gif" /> <img width="500" height="404" width_o="500" height_o="404" data-src="https://freight.cargo.site/t/original/i/0e67d4851d4d88fda686016bbe7ee5859d66db5242a7ab25fcb92f211146342a/Hotel.gif" data-mid="215024395" border="0" alt="Unity by Hard Rock" data-caption="Unity by Hard Rock" src="https://freight.cargo.site/w/500/i/0e67d4851d4d88fda686016bbe7ee5859d66db5242a7ab25fcb92f211146342a/Hotel.gif" /> <img width="500" height="302" width_o="500" height_o="302" data-src="https://freight.cargo.site/t/original/i/6054a47d8ddb75e975140546772cdad13494463fc3ed5a0dc069ebf2f5d3b876/You-have-got-mail.GIF" data-mid="214628175" border="0" alt="CRM Examples" data-caption="CRM Examples" src="https://freight.cargo.site/w/500/i/6054a47d8ddb75e975140546772cdad13494463fc3ed5a0dc069ebf2f5d3b876/You-have-got-mail.GIF" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Bomb Pop" data-caption="Bomb Pop" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Fannie Mae" data-caption="Fannie Mae" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Blue Bunny" data-caption="Blue Bunny" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="2316" height="3088" width_o="2316" height_o="3088" data-src="https://freight.cargo.site/t/original/i/427cf40a2d36608f1aa868a4dc5e3c8b7e81ac1f0e1fdfc0a09a4f83fc2f5bcc/Boys.jpeg" data-mid="177275601" border="0" alt="Work_Life_Balance.jpg" data-caption="Work_Life_Balance.jpg" src="https://freight.cargo.site/w/1000/i/427cf40a2d36608f1aa868a4dc5e3c8b7e81ac1f0e1fdfc0a09a4f83fc2f5bcc/Boys.jpeg" /> <img width="585" height="619" width_o="585" height_o="619" data-src="https://freight.cargo.site/t/original/i/220f8372e35b590e16696b58df938b2b1dbff3855ecceaecf7921de6d387a7f3/ADDYs-Up---Comer.gif" data-mid="177279850" border="0" alt="ADDYs 2023_Up &amp; Comer Award.gif" data-caption="ADDYs 2023_Up &amp; Comer Award.gif" src="https://freight.cargo.site/w/585/i/220f8372e35b590e16696b58df938b2b1dbff3855ecceaecf7921de6d387a7f3/ADDYs-Up---Comer.gif" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="🤑🤑🤑" data-caption="🤑🤑🤑" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Delta Vacations DON'T PLAN" data-caption="Delta Vacations DON'T PLAN" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Delta Vacations_Quarantine Edition" data-caption="Delta Vacations_Quarantine Edition" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="Milk" data-caption="Milk" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="The Play Ball" data-caption="The Play Ball" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> <img width="2144" height="703" width_o="2144" height_o="703" data-src="https://freight.cargo.site/t/original/i/c5bac186f935336681f1b4279f16be98baf120ff780bb734fc7892331df17993/download-button.png" data-mid="187788869" border="0" alt="Download Resume Now" data-caption="Download Resume Now" src="https://freight.cargo.site/w/1000/i/c5bac186f935336681f1b4279f16be98baf120ff780bb734fc7892331df17993/download-button.png" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" data-mid="177269620" border="0" alt="MDLIVE" data-caption="MDLIVE" src="https://freight.cargo.site/w/800/i/98dbb9064f4684fbc3feac6b8a5204d0f7396641a5b715e85d53ce3a8989e0db/folder.png" /> https://isabelxintaldrukker.com/Contact Mon, 01 May 2023 14:02:00 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/Contact Isabel X. DrukkerSenior Copywriter(And cat mother.) 979-450-0702 ixdrukker@gmail.com REFERENCES CREATIVE DIRECTOR, GRETCHEN BYE Gretchen.Bye@partnersandnapier.comCREATIVE TECH GROUP CREATIVE DIRECTOR, COSTA BOUDOUVAS Costa.Boudouvas@partnersandnapier.com https://isabelxintaldrukker.com/Ace-Valley Mon, 01 May 2023 14:02:01 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/Ace-Valley Ace Valley 🏆Silver Clio Award 2023🏆 🏆 Silver Jay Chiat Award 2023 🏆🏆 Ads of the World Feature 2022&nbsp;🏆 Lust &amp; Thrust cannabis gummies were created by Ace Valley to elevate sexual experiences. But our Canadian demographic was known to shy away from talking about sex. I needed to educate them on the benefits cannabis had on sex -- without implying their sex lives were bad. INSIGHT No one actually thinks of themself as unsexy. BIG IDEA Plant Lust &amp; Thrust as gummies that elevate already good sex. art directors: mackenzie dunsmoor, kristin stevenson I loved writing the construct for this campaign, because it was so intuitive. The first thought anyone would have seeing this product is, “why do I need that?” So all I had to do was give ‘em a reason. Or 50. <img width="1920" height="1269" width_o="1920" height_o="1269" data-src="https://freight.cargo.site/t/original/i/bc0a0ed36ff084daaa5e7b3769a23d6c5622f1b821308231c055bbdc26dbe7b0/AV_OOH_subway.jpg" data-mid="187305946" border="0" src="https://freight.cargo.site/w/1000/i/bc0a0ed36ff084daaa5e7b3769a23d6c5622f1b821308231c055bbdc26dbe7b0/AV_OOH_subway.jpg" /><img width="3008" height="2000" width_o="3008" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fcd5ac93699c1042c3526f7565ffbb527b11f33e9fe78a12f582b04e4f899a2f/25_Brooklyn_Billboard_Mockup.jpg" data-mid="187305740" border="0" src="https://freight.cargo.site/w/1000/i/fcd5ac93699c1042c3526f7565ffbb527b11f33e9fe78a12f582b04e4f899a2f/25_Brooklyn_Billboard_Mockup.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e71f295bd0d924099f53508b901aa6f64da1a1775200de2385d6b17a3241d710/AV_OOH.jpg" data-mid="187306055" border="0" src="https://freight.cargo.site/w/1000/i/e71f295bd0d924099f53508b901aa6f64da1a1775200de2385d6b17a3241d710/AV_OOH.jpg" /> <img width="5100" height="2867" width_o="5100" height_o="2867" data-src="https://freight.cargo.site/t/original/i/2ae5d3fb4fd590b4d37efd2e2f903282ee50e3060652d7f10f1c254170cebfb1/AceValley_fuck_case-study.gif" data-mid="179846911" border="0" src="https://freight.cargo.site/w/1000/i/2ae5d3fb4fd590b4d37efd2e2f903282ee50e3060652d7f10f1c254170cebfb1/AceValley_fuck_case-study.gif" /> But what about budtenders? Lust &amp; Thrust are sold in dispensaries, not sex shops. We needed to help cashiers out with ice breakers that were as inclusive as they were sex positive. So what’s more instructive than a handbook? The handbook. Enter, The Canna Sutra. We illustrated 10 different positions side-by-side facts about sex and cannabis, alongside helpful facts. <img width="1500" height="944" width_o="1500" height_o="944" data-src="https://freight.cargo.site/t/original/i/36963c82ae427cf32dc0575cb65f4ce62872bdb3f421a1015fa39f4be3a4af8c/canna-sutra-4.jpg" data-mid="180159819" border="0" src="https://freight.cargo.site/w/1000/i/36963c82ae427cf32dc0575cb65f4ce62872bdb3f421a1015fa39f4be3a4af8c/canna-sutra-4.jpg" /> <img width="1170" height="1844" width_o="1170" height_o="1844" data-src="https://freight.cargo.site/t/original/i/bfffcb3723861f0f5905a88c33bb24ff3e48bc994c81632142d1127b9c24be66/IMG_5623.jpg" data-mid="187789807" border="0" src="https://freight.cargo.site/w/1000/i/bfffcb3723861f0f5905a88c33bb24ff3e48bc994c81632142d1127b9c24be66/IMG_5623.jpg" /> <img width="1170" height="1847" width_o="1170" height_o="1847" data-src="https://freight.cargo.site/t/original/i/eaae0ddfe56d1001b5447d77b439605c145afad329f4afbb9e604d8762e297e2/IMG_5624.jpg" data-mid="187789808" border="0" src="https://freight.cargo.site/w/1000/i/eaae0ddfe56d1001b5447d77b439605c145afad329f4afbb9e604d8762e297e2/IMG_5624.jpg" /> <img width="1170" height="1942" width_o="1170" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d1da84f924fc646cd7a5cd948ff0dfec8e6f951bcdbbb2c2995580def8893aec/IMG_5622.jpg" data-mid="187789806" border="0" src="https://freight.cargo.site/w/1000/i/d1da84f924fc646cd7a5cd948ff0dfec8e6f951bcdbbb2c2995580def8893aec/IMG_5622.jpg" /> <img width="1170" height="1960" width_o="1170" height_o="1960" data-src="https://freight.cargo.site/t/original/i/1d8ee9158c6cd141290cc34c5c60e8faca66ec5ae0fc53105f00e57ad62c1ed6/IMG_5618.jpg" data-mid="187789645" border="0" src="https://freight.cargo.site/w/1000/i/1d8ee9158c6cd141290cc34c5c60e8faca66ec5ae0fc53105f00e57ad62c1ed6/IMG_5618.jpg" /> <img width="512" height="341" width_o="512" height_o="341" data-src="https://freight.cargo.site/t/original/i/200e2b436e9e0d21f885e2be83123a1795c46829585ef97148ba8199760b3a2c/cards2.jpeg" data-mid="177292449" border="0" src="https://freight.cargo.site/w/512/i/200e2b436e9e0d21f885e2be83123a1795c46829585ef97148ba8199760b3a2c/cards2.jpeg" /> RESULTS A campaign that embraced the sex positivity and lighthearted fun of the cannabis brand. Plus, a stellar reception for the first order of products and budtenders who knew a thing or two to tell customers with wandering eyes. https://isabelxintaldrukker.com/Delta-Vacations-NFTs Mon, 01 May 2023 14:02:01 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/Delta-Vacations-NFTs Delta Vacations 🏆 Best in Show in ADDYs 2023 🏆 🏆 Gold ADDYs in 2023 ADDYs 2023&nbsp;🏆 Delta Vacations needed to make its timeless brand timely to get buzz on its vacation giveaway. INSIGHT The world is drowning in digital. BIG IDEA Let’s give people the chance to win something big, IRL.&nbsp; art director: phil decicca NFT Giveaway Case Study <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/26001c4c2fe04b269b98ac9eaa4817cefcb7b57057cefea7f80a6aa4e62b4fa6/Teaser-high.gif" data-mid="179806976" border="0" src="https://freight.cargo.site/w/554/i/26001c4c2fe04b269b98ac9eaa4817cefcb7b57057cefea7f80a6aa4e62b4fa6/Teaser-high.gif" /> First, we teased the audience so they’d think we were going with the current, i.e. dropping a non-fungible token like it was HOT. Then, we went against the current, posting our fake NFTs over social and letting people tag friends as a sweeps entry. <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/361d811008fddba8f95222ead64ce80ceb30d4597e212a29ce39ace915778322/IMG_3123.GIF" data-mid="179797740" border="0" src="https://freight.cargo.site/w/554/i/361d811008fddba8f95222ead64ce80ceb30d4597e212a29ce39ace915778322/IMG_3123.GIF" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/1db9f4e7bb74819c7ec16aad248873160eea3162ccefa5753febb7a4b71fe896/Day4_Unbrellas_1080x1080-high.gif" data-mid="179937867" border="0" src="https://freight.cargo.site/w/554/i/1db9f4e7bb74819c7ec16aad248873160eea3162ccefa5753febb7a4b71fe896/Day4_Unbrellas_1080x1080-high.gif" /> We had fun with it all week. The more we dug at digital, the more social raved about it. And true to our bit, we celebrated big when every last “NFT” was&nbsp; “sold out.” <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/576a1a5e202805712fb21a82f07394d19332ab8a6b38b80cd24d3b560caec47a/Delta-Vacations_NFT-Instagram-Story-In-Situ.jpg" data-mid="178802705" border="0" src="https://freight.cargo.site/w/750/i/576a1a5e202805712fb21a82f07394d19332ab8a6b38b80cd24d3b560caec47a/Delta-Vacations_NFT-Instagram-Story-In-Situ.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/31656f4dd38abb5c528f713cca5ada467419f3b2d489e9981a81bf37407dea05/IMG_3124.JPG" data-mid="179797741" border="0" src="https://freight.cargo.site/w/1000/i/31656f4dd38abb5c528f713cca5ada467419f3b2d489e9981a81bf37407dea05/IMG_3124.JPG" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/58ed4410b726711c9026e7eca716acd043046534acbc53f9495edaaaaf52eae6/Delta-Vacations_NFT-Follow-up-Story-In-Situ.jpg" data-mid="178802704" border="0" src="https://freight.cargo.site/w/750/i/58ed4410b726711c9026e7eca716acd043046534acbc53f9495edaaaaf52eae6/Delta-Vacations_NFT-Follow-up-Story-In-Situ.jpg" /> RESULTS We got a very grand total of 68,000 sweepstakes entries. An 11% increase in followers on social. Not to mention 195 million overall viewers on the work. The icing on the digital cake: walking the stage with my favorite team for Best of Show in the 2023 ADDYs. https://isabelxintaldrukker.com/The-Play-Ball Mon, 01 May 2023 14:02:01 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/The-Play-Ball The Play Ball 🏆 Silver ADDY in 2020 🏆 Partners and Napier took out a half-page paper ad in their program for the annual Play Ball to support The Strong National Museum of Play. I was tasked with making it stand out from the rest. INSIGHT The Strong is “Powered by Play,” so as their partner, we should play along. BIG IDEA Reveal our logo through play. art director: danielle smith motion graphics designer: michael hernandez <img width="1342" height="800" width_o="1342" height_o="800" data-src="https://freight.cargo.site/t/original/i/be9f6b5250de872b3ce646afec48a680d031ed15870fb1d64f7aa9493fd04091/PN_hero-asset.jpg" data-mid="177293250" border="0" src="https://freight.cargo.site/w/1000/i/be9f6b5250de872b3ce646afec48a680d031ed15870fb1d64f7aa9493fd04091/PN_hero-asset.jpg" /> “That’s nice,” I thought. “What if it moved?” So we added it on social. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/6098b75a629733cac51ff77110a2346c1287eb07974b7b10d343a4146bd1d507/PN_Strong_Word-Search.gif" data-mid="177293014" border="0" src="https://freight.cargo.site/w/540/i/6098b75a629733cac51ff77110a2346c1287eb07974b7b10d343a4146bd1d507/PN_Strong_Word-Search.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/a9224b088d0e5e30e82b21e1068ea159a9a43cb0eda1fab43e4eb612f6c7a715/PN_Strong_Maze.gif" data-mid="177293013" border="0" src="https://freight.cargo.site/w/540/i/a9224b088d0e5e30e82b21e1068ea159a9a43cb0eda1fab43e4eb612f6c7a715/PN_Strong_Maze.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/bd07b7c49cde3c9aae30d81fa4a90dfdea138413fe7b9c19746fbc222c78e6e8/PN_Strong_Connect-Dots.gif" data-mid="177293012" border="0" src="https://freight.cargo.site/w/540/i/bd07b7c49cde3c9aae30d81fa4a90dfdea138413fe7b9c19746fbc222c78e6e8/PN_Strong_Connect-Dots.gif" /> RESULTS Happy clients. Happy Play Ball. And my first professional ADDY (2020). https://isabelxintaldrukker.com/Delta-Vacations-quarantine-edition Tue, 16 May 2023 17:16:18 +0000 Isabel X Drukker Copywriter https://isabelxintaldrukker.com/Delta-Vacations-quarantine-edition Delta Vacations 😷 Quarantine Edition&nbsp;😷 🏆 Won a Gold ADDY in 2021&nbsp;🏆 Delta Vacations needed people to know that it was up and operating, and that once it was safe, they were ready to help everyone leave staycationing behind. INSIGHT Quarantine feels like a whole other world. BIG IDEA Create the staycationing postcard fit for pandemic life. art director: rick calzi <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0ec8565a1eaacb33787b4f364bbe2f1055e85048bf0d078d1d3de22aa833eadf/2020_DV_SOCIAL_POSTCARD1_1.jpeg" data-mid="178977503" border="0" src="https://freight.cargo.site/w/1000/i/0ec8565a1eaacb33787b4f364bbe2f1055e85048bf0d078d1d3de22aa833eadf/2020_DV_SOCIAL_POSTCARD1_1.jpeg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5f4ae7029b5405682adc4817b9621e146bd21b6db7deb52eb8a1aa2526d654b1/2020_DV_SOCIAL_POSTCARD5_1.jpeg" data-mid="178977505" border="0" src="https://freight.cargo.site/w/1000/i/5f4ae7029b5405682adc4817b9621e146bd21b6db7deb52eb8a1aa2526d654b1/2020_DV_SOCIAL_POSTCARD5_1.jpeg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4935a623c1a575f37b08f2c5eecbf726ac27f638b28fb122eb2e25c7f594d6e9/couch-potato.png" data-mid="179937931" border="0" src="https://freight.cargo.site/w/1000/i/4935a623c1a575f37b08f2c5eecbf726ac27f638b28fb122eb2e25c7f594d6e9/couch-potato.png" /> Then something happened to the US Postal Service— it wasn’t on my 2020 Bingo Card, but at this point, what was? We quickly thought of a way to make the cards customizable and shareable over Instagram. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7633ea5f4766d69dc5ad198e217b685964d6a9f41dabd950c4c0031d265b6c1b/DV_Lake_Takeout_Story_02.jpg" data-mid="178977669" border="0" src="https://freight.cargo.site/w/1000/i/7633ea5f4766d69dc5ad198e217b685964d6a9f41dabd950c4c0031d265b6c1b/DV_Lake_Takeout_Story_02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/97640811dc2086cbc682214c9578c3485d79e9d4670fc5164d49a68dd7f1d019/DV_Lake_Takeout_Story_03.jpg" data-mid="178977670" border="0" src="https://freight.cargo.site/w/1000/i/97640811dc2086cbc682214c9578c3485d79e9d4670fc5164d49a68dd7f1d019/DV_Lake_Takeout_Story_03.jpg" /> RESULTS Audiences felt understood and realized that Delta Vacations was ready whenever they were to leave staycationing behind.