The Strong National Museum of Play
π Gold Jay Chiat Award 2024 π
π Ads of the World Feature 2023 π
Have you heard the good news? Itβs the Best Day Ever at The Strong National Museum of Play!
INSIGHT When youβre a kid, itβs not about the destination. Itβs about the boring car ride it takes to get there.
BIG IDEA Help kids play the way by sprinkling popular routes to The Strong with spectacular billboards.
art director: Danielle Smith
RESULTS A 100% decrease in kids asking if theyβre there yet!
Just kidding.
But we covered major routes from surrounding cities and sparked some excitement for the next Best Day Ever.