The Mall At Greece Ridge
The Mall at Greece Ridge wanted to deepen its connection with the younger generation.
Insight: Malls peeked in the early 2000s, but they’re still the perfect community space to hang out, eat, and shop with friends.
Big Idea: Use the Y2K trending nostalgia matched with modern vernacular to entice the younger generation to the Mall at Greece Ridge.
Created with the wonderful Truth Collective.
TV/Social
Radio
Out-of-home![]()
Print
RESULTS: A multi-channel campaign that brought traffic back to the Mall at Greece Ridge, Rochester’s newest sneakerhead HQ.