Smashburger

There was a hot new burger in town and it was my job to talk about it.

INSIGHT The only thing better than an amazing burger, is an amazing burger created by an amazing Top Chef.

IDEA Bring Chef Rick Bayless into the mix and use his spicy personality to hook viewers.

art director: rob warchol

The New Chorizo Cheeseburger by Chef Rick Bayless

And we gave the Smashburger brand a face for social.

RESULTS The Smashburger social media got LIT and the anticipated burger was hot on the charts for its grand debut.