MDLIVE
It was cold & flu season 2021, when every sniffle and tickle struck the absolute fear of bejeezus in us all and mental health was in whatever’s lower than a gutter.
But in the beloved fall season, our millennial target audience was #Busy. Between pumpkin lattes and baby’s first holiday, who’s got the time to visit urgent care?
INSIGHT Urgent care’s got nothing on live care.
IDEA Whatever’s got you busy, we’re right there with you.
art director: Lisa Della Piana
After our video targetting fall faves, we infiltrated social with a flurry of geographical/seasonal relevance.
And for the love of banners, we got the speed of now down to a succinct message in 160x600.
And yeah, we had some fun with it.
RESULTS A diverse, millennial-speaking campaign that increased awareness and app downloads.