Delta Vacations
😷 Quarantine Edition 😷🏆 Won a Gold ADDY in 2021 🏆
Delta Vacations needed people to know that it was up and operating, and that once it was safe, they were ready to help everyone leave staycationing behind.
INSIGHT Quarantine feels like a whole other world.
BIG IDEA Create the staycationing postcard fit for pandemic life.
art director: rick calzi
Then something happened to the US Postal Service— it wasn’t on my 2020 Bingo Card, but at this point, what was?
We quickly thought of a way to make the cards customizable and shareable over Instagram.
RESULTS Audiences felt understood and realized that Delta Vacations was ready whenever they were to leave staycationing behind.