#eye #eye


Delta Vacations


πŸ† Best in Show in ADDYs 2023 πŸ†

πŸ† Gold ADDYs in 2023 ADDYs 2023 πŸ†

Delta Vacations needed to make its timeless brand timely to get buzz on its vacation giveaway.

INSIGHT The world is drowning in digital.

BIG IDEA Let’s give people the chance to win something big, IRL. 

art director: phil decicca

NFT Giveaway Case Study












First, we teased the audience so they’d think we were going with the current, i.e. dropping a non-fungible token like it was HOT.

Then, we went against the current, posting our fake NFTs over social and letting people tag friends as a sweeps entry.





We had fun with it all week. The more we dug at digital, the more social raved about it.

And true to our bit, we celebrated big when every last β€œNFT” was  β€œsold out.”





RESULTS We got a very grand total of 68,000 sweepstakes entries. An 11% increase in followers on social. Not to mention 195 million overall viewers on the work. The icing on the digital cake: walking the stage with my favorite team for Best of Show in the 2023 ADDYs.