Delta Vacations
We caught wind that National Plan for Vacation Day was going to be big.
But just tacking a hashtag on a social campaign and calling it a day felt off course.
INSIGHT Planning a vacation ruins a vacation.
BIG IDEA Tell people to not bother planning, on National Plan for Vacation Day.
art director: Phil DeCicca
While other brands told their audiences what to do, we grabbed attention by telling them what not to do.
And we wanted the campaign to be as effortless as a Delta Vacations trip itself.
What’s easier than playing games and venting?
RESULTS Work that made an impression, on our audience and various pubs.