#eye #eye




Ace Valley


πŸ†Silver Clio Award 2023πŸ†
πŸ† Silver Jay Chiat Award 2023 πŸ†
πŸ† Ads of the World Feature 2022 πŸ†

Lust & Thrust cannabis gummies were created by Ace Valley to elevate sexual experiences.
But our Canadian demographic was known to shy away from talking about sex.
I needed to educate them on the benefits cannabis had on sex -- without implying their sex lives were bad.

INSIGHT No one actually thinks of themself as unsexy.

BIG IDEA Plant Lust & Thrust as gummies that elevate already good sex.

art directors: mackenzie dunsmoor, kristin stevenson

I loved writing the construct for this campaign, because it was so intuitive. The first thought anyone would have seeing this product is, β€œwhy do I need that?”

So all I had to do was give β€˜em a reason. Or 50.





But what about budtenders?

Lust & Thrust are sold in dispensaries, not sex shops. We needed to help cashiers out with ice breakers that were as inclusive as they were sex positive.


So what’s more instructive than a handbook?
The handbook.
Enter, The Canna Sutra.
We illustrated 10 different positions side-by-side facts about sex and cannabis, alongside helpful facts.






RESULTS A campaign that embraced the sex positivity and lighthearted fun of the cannabis brand.
Plus, a stellar reception for the first order of products and budtenders who knew a thing or two to tell customers with wandering eyes.